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COMING SOON

What we're building next

Search Observatory keeps growing with the search universe. Here's what's on the way. Tell us which ones matter to you: we'll email you when each is ready, and the most requested get built first.

NEXT

Being built now or up next

Next

Local search with Google Business Profile

Your Business Profile next to your website: reviews, questions, photos and posts, how often you show in the map results, and recommendations to improve them. Built for businesses with a storefront or service area.

Next

Quick recheck of improved pages

Mark a recommendation done and recheck just those pages in a minute or two, instead of waiting for the next full audit, so you see the score move right away.

Next

Real search volume and backlinks

How many people search for each question each month, where you and your competitors rank on Google and in AI Overviews, which websites link to you, and the links your competitors have that you don’t.

Next

More AI tools: Perplexity and Grok

AI Visibility checks in Perplexity and Grok next to ChatGPT, Gemini and Claude, so you see every assistant your customers ask.

LATER

On the plan, after the items above

Later

Publish through GitHub

For websites built from a repository and hosted on Netlify, Vercel, Cloudflare Pages and similar: approved content arrives as a pull request with a preview, and merging it publishes the page.

Later

Publish to Webflow, Shopify, Wix and Squarespace

Send approved content straight to your website builder as a draft, the way WordPress publishing works today.

Later

Paid media next to organic results

Connect Google Ads and Meta Ads to see spend, clicks, conversions and cost per lead next to organic search and AI Visibility, in one report.

Later

Prospect audits for agencies

A quick branded audit to send a prospective client: their scores, how AI answers about them and the biggest opportunities, under your agency’s name.

Everything else is ready today

SEO, AEO and AI Visibility audits on a schedule, Horizon, the content agent, WordPress publishing and the Observation Deck client portal.