Search Observatory keeps growing with the search universe. Here's what's on the way. Tell us which ones matter to you: we'll email you when each is ready, and the most requested get built first.
NEXT
Being built now or up next
Next
Local search with Google Business Profile
Your Business Profile next to your website: reviews, questions, photos and posts, how often you show in the map results, and recommendations to improve them. Built for businesses with a storefront or service area.
Next
Quick recheck of improved pages
Mark a recommendation done and recheck just those pages in a minute or two, instead of waiting for the next full audit, so you see the score move right away.
Next
Real search volume and backlinks
How many people search for each question each month, where you and your competitors rank on Google and in AI Overviews, which websites link to you, and the links your competitors have that you don’t.
Next
More AI tools: Perplexity and Grok
AI Visibility checks in Perplexity and Grok next to ChatGPT, Gemini and Claude, so you see every assistant your customers ask.
LATER
On the plan, after the items above
Later
Publish through GitHub
For websites built from a repository and hosted on Netlify, Vercel, Cloudflare Pages and similar: approved content arrives as a pull request with a preview, and merging it publishes the page.
Later
Publish to Webflow, Shopify, Wix and Squarespace
Send approved content straight to your website builder as a draft, the way WordPress publishing works today.
Later
Paid media next to organic results
Connect Google Ads and Meta Ads to see spend, clicks, conversions and cost per lead next to organic search and AI Visibility, in one report.
Later
Prospect audits for agencies
A quick branded audit to send a prospective client: their scores, how AI answers about them and the biggest opportunities, under your agency’s name.
Everything else is ready today
SEO, AEO and AI Visibility audits on a schedule, Horizon, the content agent, WordPress publishing and the Observation Deck client portal.