The search universe keeps expanding. Watch all of it.
Customers now find businesses through Google, answer engines and AI assistants like ChatGPT. Search Observatory measures all three, shows what to improve first and writes the content that closes the gaps. Agencies also get a portal for every client to approve the work.
One reading for every kind of search
Each audit gives a website three scores. Each one shows where it stands, how it changed since the last audit and the improvements that would move it most.
SEO
Page titles, meta descriptions, canonical tags, image alt text and structured data on every page we crawl, with improvements ranked by impact.
AEO
Whether your pages answer questions directly and clearly enough for answer engines to quote them.
AI Visibility
Whether ChatGPT, Gemini and Claude recommend you when customers ask, who they recommend instead and which sites they cite.
Do the work. Show the work.
See where you stand and what to improve
Audits, AI Visibility, competitors, rising searches and a content agent that writes from your real Search Console and Analytics data and learns from what it publishes.
Explore the Observatory →OBSERVATION DECK · FOR AGENCIESA portal for every client
Your clients approve content, documents and invoices, follow milestones, read monthly reviews and message your team, all under your agency's name.
Explore the Observation Deck →From first audit to measured results
- Add a websiteEnter the address and the questions customers ask. Connect Search Console and Analytics if you like.
- Run an auditIt runs in the background while you get on with other work: pages crawled, AEO reviewed, AI tools asked.
- Improve and writeWork through ranked improvements. The content agent drafts the pages you're missing for your team to approve (and, for agencies, your client).
- MeasureMark content as published and see the search and visit numbers before and after, so the next draft learns from it.
Frequently asked questions
What is AEO?
Answer engine optimization: making your pages easy for answer engines and AI assistants to quote. Search Observatory scores each page on whether it answers questions directly, is structured clearly and can be trusted, then shows what to improve first.
How do you measure AI Visibility?
We ask AI assistants the questions your customers ask (you choose them, or we suggest them from your website) and record who they recommend, in what order and which websites they cite. Questions an AI tool fails to answer are left out of the score rather than counted against you.
Which AI tools do you check?
ChatGPT, Gemini and Claude today, depending on your plan. Perplexity and Grok are being added.
Do you need access to our Google accounts?
Only if you want search and visit numbers alongside the audits. You connect Search Console and Google Analytics yourself, read-only, and only properties that match the website can be used.
Can a single business use Search Observatory?
Yes. When you set up, choose that you are improving your own company's websites and you get everything in the Observatory: audits, AI Visibility, Horizon, competitors and the content agent. The Observation Deck is the one part made for agencies and their clients.
What do agency clients see?
Their own portal with your agency's name and their logo and banner: what is waiting for their approval, milestones, messages, invoices and monthly reviews. They never see your other clients or the tools behind the scenes.
Does the content agent publish on its own?
No. It writes drafts that your team reviews and, for agencies, your client approves. Approved content can be sent to WordPress as a draft; someone still presses Publish.
Can we use only the client portal?
Yes. The Observation Deck plan is client management on its own: portals, onboarding with contracts and deposits, documents, messages, milestones, invoices and monthly reviews, without SEO audits or AI Visibility. You can add the Observatory any time.
When can we start?
Search Observatory is in early access. Request access and we will invite you as places open.
Get early access
We are opening Search Observatory to agencies and businesses in small groups. Tell us about you and we will invite you as places open.