THE OBSERVATORY
See how you're found. Then improve it.
Audits that read every page, AI Visibility checks across the assistants your customers use, competitor and trend tracking, and a content agent that turns all of it into drafts worth publishing.
SEOStrong
78/ 100
▲ 6 since last audit (72)AEOFair
64/ 100
▲ 3 since last audit (61)AI VisibilityFair
42/ 100
▼ 2 since last audit (44)AUDITS
Every page, read and ranked
SEO
On-page and technical checks
Page titles, meta descriptions, canonical tags, image alt text, structured data and pages that can't be read, across up to 500 pages, with the issue on each page and how to improve it. Missing titles and descriptions get AI-written suggestions.
AEO
Ready to be quoted
Each audit scores how well your pages answer questions directly, are structured for answer engines and show they can be trusted, with the highest-impact changes first.
REPORTS
Printable reports
A clean report for every website, ready to save as a PDF and send to a client or your boss.
AI VISIBILITY
Are AI assistants recommending you?
We ask ChatGPT, Gemini and Claude the questions your customers ask and record who they recommend, in what order, and which websites they trust as sources.
YOUR SKY THIS MONTH
- Share of voiceHow often you're mentioned compared with every business AI recommends instead.
- Results by AI toolMention rate, average position and website citations for each assistant.
- Sources AI relies onThe directories and review sites to get listed on.
- Honest scoringIf an AI tool fails to answer, the question is left out rather than counted against you.
- Run a free check
COMPETITORS AND TRENDS
Know what's moving before it moves you
COMPETITORS
Verified competitors
Track businesses that compete for the same customers, confirmed by live web search in your area, and audit their sites side by side.
CONTENT GAPS
Topics they cover and you don't
Compare your pages with competitors' and get ranked topics to write about.
HORIZON
Rising searches and AI shifts
Searches and pages gaining impressions in Search Console, pages gaining visits in Analytics, and which businesses AI assistants mention more or less than last time.
GOOGLE DATA
Search Console and Analytics
Connect read-only. Real clicks, rankings and visits sit next to every audit, plus a check that your Analytics setup is tracking what it should.
CONTENT AGENT
Drafts from your data, not from guesses
IDEAS
What to write next
Ideas ranked from your audits, AI Visibility gaps, competitors' topics and the real searches where you rank on page two.
DRAFTS
Ready-to-review content
Full drafts with headings, an FAQ and meta title and description. Your team edits and approves, and in agencies the client gives final approval.
LEARNING
Gets better with every post
Mark a draft as published and we measure that page for the month before and after. The agent learns what worked for that website.
PUBLISHING
Straight to WordPress
Send approved content to WordPress as a draft through our plugin. Nothing goes live until someone presses Publish.
EARLY ACCESS
Get early access
We are opening Search Observatory to agencies and businesses in small groups. Tell us about you and we will invite you as places open.